House of Bira 91 wanted to enter the Hard Seltzers category with the launch of ‘Grizly’ Hard Seltzer Ale. As health-consciousness continues to be on the rise among young adults, the Seltzer category presents a significant growth opportunity. ‘Grizly’ Hard Seltzer Ale by Bira 91 is a unique blend of bespoke cocktails, wine, and beer in a single can. The three flavors of Grizly Hard Seltzer Ale are Pineapple & Okinawa, Peach & Black Tea, and Blueberry & Rosemary. Expert mixologists have masterfully twisted the seltzers to create a highly sessionable drink.